Thanks for an excellent article. I've literally grown up with Windows, and still use a PC, but my next computer will definitely be an Apple.
I especially agreed with your first two points. Once iTunes became available for Windows, I started using an iPod and it's been a great experience. I held out against the iPhone until the price drop, but then I couldn't resist any longer -- it's amazing how easy it is to use -- and that has definitely made me want to repeat the experience on my next computer.
I live near the Fifth Avenue store in New York City, and it's a great place. Even when it's crowded (and on weekends, especially after the new iPods came out, it's really crowded), its a pleasure to be there, and Apple does everything it can to make the shopping experience as good as possible. I recently took a friend there to see the new Nanos, and he immediately started smiling -- it's just fun to be there.
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