I wish Apple would stop with the store in a store mess. They should be putting these computers side by side with their PC brethren and let consumer decide which they prefer. Of course they should have Apple specific accessories easy to find but let OS X stand on its own. If they want to WOW customers, do what the Apple stores do and set up a station with a digital camera, an iPod/iPhone and connected to iTunes, just to let people see how easy they are to use but not shoved in a back corner of the store but right there in a row with the HP's and Sony's.
Best Buy and Apple Together Again